When a search is made on the internet for a product or service the keyword or search term is typed into the Google search. The result of the search is a list of websites which Google thinks you would be interested in looking at.

SEO simply stands for Search Engine Optimisation and refers to the process which if completed within Google’s guidelines will have a positive effect on your site and how it is found by the search engine.

Most people usually find what they are looking for within the first page or 10 websites as they move down the list so it follows that your website ideally needs to be on the first page of Google or near the top of the second page in positions 11 and 12.